“ As the PCs travel the road, right after a bend they hear a sharp whistle and call: 'Heeey, not so lazy, move your asses!' It is a large man that calls, and there are unwilling workers that listen. A small company, 10-15 men work on the road, push boulders aside, dig up roots from under the road, etc. The large man that shouted turns to you, smiles fast and mutters something under his breath, sounds like cursing some lazy worker. 'Where does the road bring you from, travellers?' And does a little small-talk.
And what is really happening? A group of bandits is 'adapting' the road for shady purposes. The road will not be wider, but tighter, with enough cover around (and a few traps perhaps), and will become an ideal spot for ambushing travellers or entire caravans. The bandit leader wants them all to appear harmless. The 'lazy worker' he cursed was actually a guard that should give warning before any travellers come around (fallen asleep). Not surprisingly, the boss may decide for an ambush even now.”
“ The PCs are sent with a diplomat to another country to protect him and do his bidding. There may be some espionage, rescuing, downright bullying, etc. Could make a nice medieval, special operations background.”
“ There exists a prestigious academy with a history going back hundreds of years. Graduates are highly skilled and very much sought after for employment. For purely traditional reasons, the academy requires its students to become proficient in a skill or area of knowledge that has no use in the modern world. This could be Ancient Egyptian, an antiquated form of writing such as shorthand, knowledge of building or repairing antique steam engines, programming COBOL, etc. PCs who graduated from this academy must be sure to have this skill in their repertoire.”
